Marketing Software Categories

• Account-Based Marketing
• Affiliate Marketing Programs
• App Store Optimization
• Attribution
• Blogger Outreach
• Buyer Intent Data Tools
• Consumer Video Feedback
• Content Marketing
• Conversational Marketing
• Conversion Rate Optimization
• Customer Data Platform (CDP)
• Customer Journey Analytics
• Demand Generation
• Digital Analytics
• Digital Signage
• Direct Mail Automation
• Email Deliverability
• Email Marketing
• Email Signature
• Email Template Builder
• Email Testing
• Event Management
• Inbound Call Tracking
• In-Person Community Management
• Local Marketing
• Location Based Marketing
• Marketing Analytics
• Marketing Automation
• Marketing Resource Management
• Market Intelligence
• Mobile Attribution
• Mobile Marketing
• Multi-level Marketing (MLM)
• Online Community Management
• Online Reputation Management
• Other Marketing
• Personalization
• Personalization Engines
• Print Fulfillment
• Promotional Product Management
• Public Relations (PR)
• Push Notification
• SEO
• SMS Marketing
• Social Media Marketing
• Sweepstakes
• Tag Management
• Technology Research Services
• Technology Review Platforms
• Through-Channel Marketing
• URL Shortener
• User Research