Adobe Audience Manager

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Adobe Audience Manager is a data management platform for delivering better customer experiences across any channel.

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Adobe Audience Manager Features

Data Integration
1st-Party Data Integration

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

 

N/A
2nd-Party Data Integration

Allows user to combine first party data collected with additional first party data of strategic partners.

 

N/A
3rd-Party Data Integration

Breadth of standard integrations to third-party data providers.

 

N/A
Offline Data Integration

Able to easily integrate data from offline sources.

 

N/A
Mobile Data Integration

Able to easily integrate mobile data within the DMP platform.

 

N/A
Data Export Tools

Able to extract data from the DMP in bulk through a structured file.

 

N/A
Data Analysis & Optimization
Audience Segmentation

Ease of segmenting user profiles into groups.

 

N/A
Recommendations

Analyzes data to find and recommend the highest value customer segmentations.

 

N/A
Standard Dashboards

Provides pre-built dashboards to aggregate and display data.

 

N/A
Custom Reports

Allows users to easily build customized reports and dashboards.

 

N/A