Audience Studio
Audience Studio is a powerful data management platform to build lasting relationship with customers.
Categories
Audience Studio Comparisons
Audience Studio Consultants
Audience Studio Features
Data Integration
1st-Party Data Integration
Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.
N/A
2nd-Party Data Integration
Allows user to combine first party data collected with additional first party data of strategic partners.
N/A
3rd-Party Data Integration
Breadth of standard integrations to third-party data providers.
N/A
Offline Data Integration
Able to easily integrate data from offline sources.
N/A
Mobile Data Integration
Able to easily integrate mobile data within the DMP platform.
N/A
Data Export Tools
Able to extract data from the DMP in bulk through a structured file.
N/A
Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.
Allows user to combine first party data collected with additional first party data of strategic partners.
Breadth of standard integrations to third-party data providers.
Able to easily integrate data from offline sources.
Able to easily integrate mobile data within the DMP platform.
Able to extract data from the DMP in bulk through a structured file.
Data Analysis & Optimization
Audience Segmentation
Ease of segmenting user profiles into groups.
N/A
Recommendations
Analyzes data to find and recommend the highest value customer segmentations.
N/A
Standard Dashboards
Provides pre-built dashboards to aggregate and display data.
N/A
Custom Reports
Allows users to easily build customized reports and dashboards.
N/A
Ease of segmenting user profiles into groups.
Analyzes data to find and recommend the highest value customer segmentations.
Provides pre-built dashboards to aggregate and display data.
Allows users to easily build customized reports and dashboards.