ContactOffice Features
Lead Management
                                            
                
                    Marketing Lead Database
                                        A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
                                    
                
                    
                        
                             
                                                    
                        
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                    Data Quality Management
                                        Data quality consists of deduplication, cleansing, and appending your marketing database.
                                    
                
                    
                        
                             
                                                    
                        
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                    Segmentation
                                        Segment your database and build list of target leads and contacts.  Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
                                    
                
                    
                        
                             
                                                    
                        
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                    Lead Scoring and Grading
                                        Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
                                    
                
                    
                        
                             
                                                    
                        
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                    Lead Nurturing
                                        Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
                                    
                
                    
                        
                             
                                                    
                        
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                    Online Behavior Tracking
                                        Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
                                    
                
                    
                        
                             
                                                    
                        
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                    Automated Alerts and Tasks
                                        Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
                                    
                
                    
                        
                             
                                                    
                        
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                    CRM Lead Integration
                                        Sync lead, contact, account, and opportunity information with your CRM system.
                                    
                
                    
                        
                             
                                                    
                        
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A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
Sync lead, contact, account, and opportunity information with your CRM system.
Marketing Campaigns
                                            
                
                    Omni-Channel Tracking 
                                        Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
                                    
                
                    
                        
                             
                                                    
                        
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                    Revenue Planning 
                                        Helps allocate marketing budget based predicted amount of incoming revenue.
                                    
                
                    
                        
                             
                                                    
                        
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                    Media Attribution 
                                        Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
                                    
                
                    
                        
                             
                                                    
                        
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                    Opportunity Timeline 
                                        Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
                                    
                
                    
                        
                             
                                                    
                        
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                    Customization 
                                        Allows for custom report types to match the goals of a company.
                                    
                
                    
                        
                             
                                                    
                        
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Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Helps allocate marketing budget based predicted amount of incoming revenue.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Allows for custom report types to match the goals of a company.
Campaigns
                                            
                
                    Proximity Marketing
                                        Collects geo-location data on mobile users to customize relevant campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Bulk Mobile Marketing
                                        Provides templates for mass mobile marketing campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Push Notifications
                                        Pushes notifications or text messages to mobile devices.
                                    
                
                    
                        
                             
                                                    
                        
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                    Bulk SMS
                                        Provides templates for mass mobile messaging campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Two-Way Text Messaging
                                        Facilitates two-way text messaging to encourage consumer engagement and loyalty.
                                    
                
                    
                        
                             
                                                    
                        
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                    Email Campaigns
                                        Personalizes and optimizes email mobile marketing campaigns.
                                    
                
                    
                        
                             
                                                    
                        
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                    Audience Segmentation
                                        Identifies the most granular audience segments based on actions, inactions, and user properties.
                                    
                
                    
                        
                             
                                                    
                        
                            N/A
                        
                    
                
            
                        
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Engagement
                                            
                
                    Coupons and Promotions
                                        Sends out coupons and promotions to reward and entice mobile device users.
                                    
                
                    
                        
                             
                                                    
                        
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Sends out coupons and promotions to reward and entice mobile device users.
 
         
                     
                     
                     
                    