ContactOffice Features

Lead Management
Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

 

N/A
Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

 

N/A
Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

 

N/A
Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

 

N/A
Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

 

N/A
Online Behavior Tracking

Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

 

N/A
Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

 

N/A
CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

 

N/A
Marketing Campaigns
Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

 

N/A
Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

 

N/A
Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

 

N/A
Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

 

N/A
Customization

Allows for custom report types to match the goals of a company.

 

N/A
Campaigns
Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

 

N/A
Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns.

 

N/A
Push Notifications

Pushes notifications or text messages to mobile devices.

 

N/A
Bulk SMS

Provides templates for mass mobile messaging campaigns.

 

N/A
Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty.

 

N/A
Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

 

N/A
Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

 

N/A
Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

 

N/A