ContactOffice Features
Lead Management
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
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Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database.
N/A
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
N/A
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
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Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
N/A
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
N/A
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
N/A
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system.
N/A
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
Sync lead, contact, account, and opportunity information with your CRM system.
Marketing Campaigns
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
N/A
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
N/A
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
N/A
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
N/A
Customization
Allows for custom report types to match the goals of a company.
N/A
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Helps allocate marketing budget based predicted amount of incoming revenue.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Allows for custom report types to match the goals of a company.
Campaigns
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
N/A
Bulk Mobile Marketing
Provides templates for mass mobile marketing campaigns.
N/A
Push Notifications
Pushes notifications or text messages to mobile devices.
N/A
Bulk SMS
Provides templates for mass mobile messaging campaigns.
N/A
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
N/A
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
N/A
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
N/A
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Engagement
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
N/A
Sends out coupons and promotions to reward and entice mobile device users.