EFI MarketDirect Cross Media
EFI MarketDirect Cross Media is a marketing automation software build for increasing customer engagement and provides solutions for even complex...
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EFI MarketDirect Cross Media Consultants
EFI MarketDirect Cross Media Features
Email Marketing
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically.
N/A
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending.
N/A
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
N/A
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores.
N/A
Create and design emails with an editor; manage templates; personalize dynamically.
Create targeted lists, schedule and manage bulk email sending.
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Set up automated nurturing emails based on events, online activities, and lead scores.
Campaigns
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
N/A
Bulk Mobile Marketing
Provides templates for mass mobile marketing campaigns.
N/A
Push Notifications
Pushes notifications or text messages to mobile devices.
N/A
Bulk SMS
Provides templates for mass mobile messaging campaigns.
N/A
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
N/A
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
N/A
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
N/A
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Social
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
N/A
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
N/A
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
N/A
Social Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
N/A
Social Ads
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time.
N/A
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time.