Google Analytics
Google Analytics help the company in growth by analyzing their customer's interaction with their websites and apps.
Categories
Google Analytics Features
Online Marketing
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
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Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
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A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
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Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages.
N/A
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
N/A
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Support mobile-optimized emails, online forms, and landing pages.
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Intelligence
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
N/A
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
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Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
N/A
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Engagement
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
N/A
Sends out coupons and promotions to reward and entice mobile device users.
Reporting & Analytics
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
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Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
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ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
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Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
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SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
N/A
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.