Hotjar

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Hotjar is a Conversion Rate Optimization software to improve your team productivity. We are trusted by over 350,000 organizations across...

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Categories

Hotjar Features

Campaign Management
Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

 

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Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

 

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Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

 

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Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

 

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Marketing Campaigns
Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

 

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Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

 

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Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

 

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Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

 

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Customization

Allows for custom report types to match the goals of a company.

 

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Campaigns
Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

 

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Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns.

 

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Push Notifications

Pushes notifications or text messages to mobile devices.

 

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Bulk SMS

Provides templates for mass mobile messaging campaigns.

 

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Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty.

 

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Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

 

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Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

 

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Campaign Execution
Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

 

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Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

 

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Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

 

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Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

 

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Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

 

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Reporting & Analytics
Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

 

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Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

 

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ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

 

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Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

 

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SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

 

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