Litmus
Litmus is a best Email marketing platform to build, test and analyze your campaigns. We are trusted by many leading...
Categories
Litmus Features
Email Marketing
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically.
N/A
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending.
N/A
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
N/A
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores.
N/A
Create and design emails with an editor; manage templates; personalize dynamically.
Create targeted lists, schedule and manage bulk email sending.
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Set up automated nurturing emails based on events, online activities, and lead scores.
Campaigns
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
N/A
Bulk Mobile Marketing
Provides templates for mass mobile marketing campaigns.
N/A
Push Notifications
Pushes notifications or text messages to mobile devices.
N/A
Bulk SMS
Provides templates for mass mobile messaging campaigns.
N/A
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
N/A
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
N/A
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
N/A
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Reporting & Analytics
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
N/A
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
N/A
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
N/A
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
N/A
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
N/A
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.