Loomly Features

Marketing Campaigns
Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

 

N/A
Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

 

N/A
Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

 

N/A
Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

 

N/A
Customization

Allows for custom report types to match the goals of a company.

 

N/A
Campaigns
Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

 

N/A
Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns.

 

N/A
Push Notifications

Pushes notifications or text messages to mobile devices.

 

N/A
Bulk SMS

Provides templates for mass mobile messaging campaigns.

 

N/A
Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty.

 

N/A
Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

 

N/A
Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

 

N/A
Social
Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

 

N/A
Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

 

N/A
Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

 

N/A
Social Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

 

N/A
Social Ads

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time.

 

N/A
Campaign Execution
Email Campaigns

Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

 

N/A
Website Personalization

Provides tools that dynamically serve content, messaging, and calls-to-action.

 

N/A
Prioritized Accounts

Helps determine which accounts have the highest/lowest opportunity to convert.

 

N/A
Trending Accounts

Helps determine the direction of each individual account and how to engage through specific content.

 

N/A
Engagement
Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users.

 

N/A