Marketing Optimizer Features
Email Marketing
Create and design emails with an editor; manage templates; personalize dynamically.
Create targeted lists, schedule and manage bulk email sending.
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Set up automated nurturing emails based on events, online activities, and lead scores.
Campaigns
Collects geo-location data on mobile users to customize relevant campaigns.
Provides templates for mass mobile marketing campaigns.
Pushes notifications or text messages to mobile devices.
Provides templates for mass mobile messaging campaigns.
Facilitates two-way text messaging to encourage consumer engagement and loyalty.
Personalizes and optimizes email mobile marketing campaigns.
Identifies the most granular audience segments based on actions, inactions, and user properties.