Zoho Campaigns Features

Email Marketing
Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically.

 

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Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

 

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Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

 

N/A
Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores.

 

N/A
Campaigns
Proximity Marketing

Collects geo-location data on mobile users to customize relevant campaigns.

 

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Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns.

 

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Push Notifications

Pushes notifications or text messages to mobile devices.

 

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Bulk SMS

Provides templates for mass mobile messaging campaigns.

 

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Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty.

 

N/A
Email Campaigns

Personalizes and optimizes email mobile marketing campaigns.

 

N/A
Audience Segmentation

Identifies the most granular audience segments based on actions, inactions, and user properties.

 

N/A
Reporting & Analytics
Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

 

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Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

 

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ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

 

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Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

 

N/A
SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

 

N/A